Market research and design research. Quantitative and Qualitative. Internal and External. As researchers, we are great at putting things into separate categories, but don’t always see theopportunities to bring things together. Enabling researchers to more effectively collaborate across research disciplines, across parts of the organization, and even with researchers outside of the organization can drive significant Marketing, Product and Design benefits. In this presentation, Dr. Karl Steiner will describe how the Customer Insights department at HomeAway bringsresearchers with different background together to drive a culture of customer-centricity, as well as offering practical suggestions for any team looking to work with and leverage research insights from multiple internal and external sources.