As the lead Insights Architect at ServiceNow, Dom Ricchetti designs research methods and frameworks, including for personas and archetypes, Jobs-to-be-Done, and Business Process Modeling. As a former Senior Vice President at Radius Global Market Research, Dom led a wide range of study types across industries. Over his career, he also worked on Agile, TQM, Six Sigma, and Baldrige Excellence projects. He has an engineering and computer science degree, with graduate studies in operations research, marketing strategy, and business planning. He enjoys yoga, gardening, rally and club racing, remodeling homes, and developed a subdivision.
ServiceNow https://www.servicenow.com/ is a leader in enterprise cloud and workflow solutions with 36% YoY growth and over 8,000 employees, #3 on Forbes Future 50 List, a LinkedIn Top Company, and rated by Gartner as a technology industry leader.