Melissa Barrow is a seasoned researcher. She began her career at the Center for Social Work Research at The University of Texas at Austin in 1998. Since then, she has moved from social research to marketing research, working with top companies like Hallmark, Unilever, Tyson, Texas Instruments and Interstate Batteries. Her experience ranges from methodology and sampling design to moderating qualitative research and brainstorming sessions. Analytics is her current passion – with Texas Health Resources she uses datamining along with Alteryx analytical workflows to provide insight on marketing strategy.