Leena has spent her career using quantitative and qualitative research to tell relevant, compelling stories about data. With a background in both supplier and client side research Leena has learned from the research successes and struggles of both perspectives. Currently working as the Research Manager for EA’s Worldwide Customer Experience organization, she is busy honing her Plants vs Zombies skills while developing EA’s new Voice of the Player platform.
She holds a Bachelor’s degree in International Business and Marketing from The University of Texas at Austin and a Master’s of Science in Marketing Research from The University of Texas at Arlington. While growing up overseas taught her a love for travel and adventure, these days she spends all her spare time chasing her two boys and two cats, or trying to rescue all of
the homeless animals in the area. She is very thankful to be able to call Austin home and most definitely bleeds burnt orange!