Patti joined DISH five years ago with the challenge of starting up a research organization – for the first time – in the $14 Billion company. She leads the growing team of research professionals to deliver actionable consumer insights to inform innovation, targeting, brand health measurement, promotions, advertising optimization, and brand development strategies across the organization (DISH, SlingTV, AirTV, Evolve, and dishLATINO).
Prior to joining DISH, Patti spent 17 years working with Fortune 500 companies to optimize the return on advertising investments. Throughout her career, she has evaluated over $30 billion in investments for major advertisers such as Wrigley, Quaker, MillerCoors, Marriott, BMW, IBM and many others.
Patti enjoys all the adventure Colorado offers with her husband, Steve, and three sons, ages 15, 13 and 10. When not at the office, she will likely be found on a soccer field, baseball field, wake surfing or skiing after her boys on the slopes.