Olivier Tilleuil

Managing Director & Founder of EyeSee Research

Olivier Tilleuil is Belgian entrepreneur who founded EyeSee, today considered as one of the leading neuroinsight companies in the world.

He graduated from KU Leuven in MsC. Business Engineering and started his professional career in 2008 as a Research Associate in Entrepreneurship and Innovation at Vlerick Management School. Next to leading research projects, he also coached company projects of MBA students.

In 2010, Olivier joined Addestino, a boutique strategic consulting office, as Innovation Management Consultant. His responsibilities included: consulting (M&A, competition analysis, opportunity identification, etc.).

In 2012, Olivier founded EyeSee, company specialized in improvement of marketing communication with online eye tracking and facial coding. Under Olivier’s leadership EyeSee evolved from a small office in Belgium to the company with +35 employees which is working in more than 40 countries all over the world.

All Sessions by Olivier Tilleuil

  • Day 2

    August 10th, 2017

  • 11:30am  - 12:15pm
    90% of our decision are made subconsciously, why not use more neuro and behavioral research methods in research? The goal of the presentation help researchers to use both conscious and subconscious methods as they provide a complementary perspective of what’s happening, leading to better insights. The basic principles, added value and how to use behavioral research methods will elaborated. Methods include eye tracking, facial coding, virtual shopping and online UX (online shopper marketing), and example in shopper marketing, advertising and digital will be presented.




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Olivier Tilleuil