Katja E Cahoon, MBA, LCSW. Bridging the mind sciences and business, Katja is a veteran market analyst and trained psychotherapist. She started her career in trend and future research with Audi before becoming Director of Strategic Initiatives at Olson Zaltman. She then went back to school to become a psychotherapist and started Beacon Insight, a qualitative research agency. She has presented at ESOMAR, IIEX, and other conferences, and taught at various colleges and universities. Having lived in different countries from an early age, she learned to be a close observer of human nature – this later transformed into a desire to understand more deeply and to have a positive impact on behavior.